When the new Porsche Center opens in Berlin in 2017, much of its electrical needs will be provided by solar panels. But Porsche isn’t putting the panels up on the roof where they can’t be seen. Instead, it is covering an 85 foot tall tower with 3,000 square feet of solar cells. The photovoltaic pylon will generate about 30,000 kilowatt-hours of electricity per year, enough to power the Center and recharge the electric cars of any visitors.
Dr Jens Puttfarcken, chairman of the executive board of Porsche, says the pylon demonstrates Porsche’s “clear commitment to electric mobility and stands as a symbol of sustainable investment that will help conserve resources. Porsche is systematically addressing the challenges associated with electric mobility.”
The solar tower is a highly visible symbol of Porsche’s commitment to a sustainable future and the need for a robust charging infrastructure to support the transition from fossil fueled to electric vehicles. The photovoltaic pylon also sends a clear signal that the establishment of a robust charging infrastructure “is a key factor for the long-term success of electric mobility in Germany,” Puttfarcken says.