Hyundai has been grabbing lots of headlines lately because of its all new Ioniq. The company will use the same basic chassis for a hybrid, plug-in hybrid, and all electric car. That innovative strategy is expected to keep manufacturing costs down. In theory, that will allow the cars to be priced competitively in the marketplace. All three models are expected to go on sale later this year.
Early expectations were that the battery electric version of the Ioniq would have 150 miles or more of range. But now, the word from the company is that the car will have a 28 kWh battery and 105 miles of range. In other words, it is a “me too” car that has a little bit more range than a Kia Soul EV and a little bit less than a Nissan LEAF with the new 30 kWh battery.
With Tesla and Chevrolet both getting ready to introduce electric cars with 200 miles of range shortly, it’s hard to get excited about the Hyundai offering, which will be called the Hyundai Electric. “Ioniq” will not appear anywhere in the name of the car.
If we were hoping the car would at least by priced low enough to make driving an electric car more affordable, we are going to be disappointed on that front as well. The starting price will be $32.400, which is just $2,600 less than the price of the upcoming Tesla Model 3 with twice the range. The Chevy Bolt will start at $37,500 and also have double the range.
From what we know so far, the Hyundai Electric breaks no new ground. The automotive world was hoping for so much more.