Electric 2014 Mitsubishi i-MiEV gets massive $6,000 price cut

Mitsubishi has drastically dropped the price of the 2014 i-MiEV by 21 percent in an attempt to stoke demand for the quirky electric car.

Prices now start at $22,995, down from $29,125, before state and federal incentives. With a federal tax credit of $7,500 and, to pick one, California’s $2,500 rebate, the cost of the Mitsubishi i-MiEV works out as low as $12,995. That makes it one of the least expensive cars on sale in North America.

Mitsubishi says it has also outfitted the 2014 i-MiEV with a lot more kit as standard. That includes a CHAdeMO quick charge port, heated seats and side mirrors, new LED daytime running lights and aluminium wheels.

Despite selling more than 30,000 examples of the i-MiEV globally, sales have recently fallen heavily, with but a handful sold in the past two months. Mitsubishi is not, however, the only company to resort to price cuts, with both the Nissan LEAF and Chevrolet Volt becoming markedly more affordable in past year.

The 2014 Mitsubishi i-MIEV is due in showrooms by late spring next year. You can find out more from Mitsubishi here.

Posted by Richard Lane

Richard is a London-based automotive journalist specialising in future mobility and sustainable design. Having fallen for cars because of the virtues of a particular German flat-six, it's what we'll all be driving next that now interests Richard most. Dream garage: Alfa Romeo GT 1300 Junior and a Detroit Electric SP:01.

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