New Tesla video focuses on the silence of the Model S

New Tesla video focuses on the silence of the Model S

Elon Musk likes to be a disruptive influence. So far, he has disrupted the auto business, the energy storage business, the solar panel business, and the space travel business. Little noticed among all that disruption is what he has done to the advertising business. It used to be that car companies hired advertising agencies to script their ad campaigns. But Tesla doesn’t believe in traditional

BMW says the classic car sales model is a thing of the past

BMW says the classic car sales model is a thing of the past

Ian Robertson is head of sales for BMW. He says, “Our business model will change more in the next five to seven years than it has in the last 100 years.” What changes does he foresee? First and foremost, he thinks digital technology has fundamentally changed the way people buy cars. “The world was simple 10 years ago. Then, potential customers stopped by the dealership

Two brothers make an inspiring Tesla video that Elon Musk loves

Two brothers make an inspiring Tesla video that Elon Musk loves

The Freise brothers of Venice, California are aspiring film makers and Tesla devotés. Together, they have created a Tesla video that Elon Musk says he loves. Tesla Motors does not do any direct marketing, although several fans have made professional quality videos about the company and its cars. This one is among the best so far. It shows a Tesla Model S driving through a

Second Tesla customer referral program nets 5,000 new buyers

Second Tesla customer referral program nets 5,000 new buyers

Tesla makes it a point not to advertise the way traditional car makers do. It relies exclusively on word of mouth and a carefully orchestrated publicity campaign that focuses on Twitter and other social media outlets. But that doesn’t keep Tesla from being in the news. Its energetic CEO, Elon Musk, makes headlines everywhere he goes, whether it is a tour of possible new manufacturing sites

Tesla announces new Model S customer referral program

Tesla announces new Model S customer referral program

Tesla has announced a new customer referral program for its Model S sedans. The program began November 1 and will end December 31, 2015. The person referred will get $1,000 off the price of the new car as soon as the order is placed and the referral is confirmed. In its first referral program that ran from late July to the end of October, the

Chevrolet committed to selling Bolt “the right way”

Chevrolet committed to selling Bolt “the right way”

Chevrolet spokesman  Shad Balch says his company is committed to selling its 200 mile, affordably priced Bolt “the right way.” What does that mean? Primarily, it means letting people get familiar with the car, up close and personally. Owning an electric car is fundamentally different from owning a conventional vehicle. It requires new ways of thinking about the driving experience to account for available range